Asian-facing betting and gaming operator Letou has signed a new sponsorship agreement with leading eSports team Fnatic.

The deal will see LeTou serve as the main sponsor of Fnatic to support its Kuala Lumpur-based Dota 2 team.

The agreement gives Letou in-game naming rights for the Fnatic Dota 2 team, and the rights to exclusive content, competitions and social media access.

“LeTou are passionate about our players and partnering with Fnatic gives us the perfect opportunity to engage with their growing esports market,” said Letou CEO Paul Fox. “Fnatic are known to be the best in the business and we are very excited to work with them to support their Dota 2 team and we will be creating memorable content to bring their community and ours together.”

The agreement marks the first sponsorship deal for Letou in the eSports market, having previously served as shirt sponsor for English football side Swansea City and Asian gaming partner for Italian Serie A club FC Internazionale.

“Both LeTou and Fnatic have had great success in our respective fields, so it is fitting that we are now working together to continue that success,” said Fnatic chief operating officer Glen Calvert. “We are confident that we can give our fans fantastic experiences and boost the team’s profile through LeTou’s strong diverse international market share.”

The Fnatic Dota 2 team recently qualified for the MDL Chengdu Major in China taking place later this month, where they will compete alongside 15 of the best teams in the world.