ESPN BET unveiled as first PGA Championship sports betting partner

Penn Entertainment’s ESPN Bet brand has partnered the PGA of America to become the new official sports betting sponsor of the PGA Championship for the next three years.

The multi-year agreement marks a milestone for the PGA Championship as it becomes the first men’s golf major to establish an official sports betting partnership, ahead of this year’s event at Valhalla Golf Club in Louisville, Kentucky from May 16.

“We are incredibly proud to partner with Penn Entertainment and immerse ESPN Bet into the spectator experience throughout the PGA Championship,” said PGA of America chief commercial officer Jeff Price. “The added onsite presence of ESPN Bet as well as broadcast and content offerings will provide spectators with exciting new ways to enjoy and engage with all of the action during the PGA Championship.”

The 2024 PGA Championship will feature the ESPN Bet Members Lounge, located adjacent to the green on the par-4 13th hole.

In addition to activating onsite at the Championship, ESPN Bet will be integrated into broadcasts on ESPN networks, with betting odds and insights provided. The sponsorship also includes opportunities for collaborative content across PGA of America digital media platforms.

“We’re pleased to be the PGA of America’s first ever gaming partner and align ESPN Bet with this prestigious men’s golf major,” said Penn Interactive vice president of operations Jason Birne. “We look forward to accessing highly engaging touchpoints to bring ESPN Bet onto the course and into the PGA Championship broadcast on ESPN.

“With the PGA Championship set to take place in states where ESPN Bet operates through 2026, this partnership provides us with a great opportunity to interact with and engage golf fans.”

The 2025 PGA Championship will be contested at Quail Hollow Club in Charlotte, North Carolina, while Aronimink Golf Club in Newtown Square, Pennsylvania, will host the 2026 PGA Championship.

Shares in Penn Entertainment Inc (NASDAQ:PENN) closed 3.24 per cent higher at $15.91 per share in New York Tuesday.