888poker signs Chris Eubank Jr as cultural ambassador

London-listed betting and gaming operator 888 Holdings has appointed British professional boxer Chris Eubank Jr as cultural ambassador for its 888poker brand.

Celebrating its 20th anniversary year, 888poker will host various events throughout 2022, including a series of player-focused events with Eubank Jr, the former two-time IBO-super middleweight world champion and son of former two-division world boxing champion Chris Eubank.

“I am happy to welcome Chris to the 888poker family as our cultural ambassador,” said 888 vice president and head of poker Amit Berkovich. “The authenticity, integrity, and excitement he brings - whether that’s in the ring or at the poker table - perfectly matches our values and creates a great fit for our brand. This is a fantastic partnership and an exciting kick off for our 20th anniversary year.”

Eubank Jr currently ranks as the WBA and BoxRec number one boxer in the global middleweight division and is due to kick-start his 2022 campaign in a highly anticipated domestic clash against Liam Williams in February.

“Poker is one of the great passions in my life, so I am delighted to partner with 888poker,” said Eubank Jr. “For me, the beauty of poker is in its community and 888poker is doing a fantastic job of making poker more about the fun and less about the grind for players at all levels with its user-friendly platform.

“I’m excited to officially kick-start the partnership in the coming months and can’t wait to meet the 888poker community at the tables.”

Since being established in 2002, 888poker has welcomed over 15m players, dealt over 25bn hands and awarded more than $6bn in tournament prizes globally.

“Like Chris, over the last two decades 888poker has firmly established itself as one of the best in the world thanks to our commitment to constantly improve in order to bring our players the highest level of entertainment,” Berkovich added.

“As we look ahead, we have lots planned to support the continued evolution of the 888poker brand which will ensure we continue to deliver fun, creative and exciting experiences to players around the world.”

Shares in 888 Holdings plc (LSE:888) were trading 1.75 per cent lower at 280.20 pence per share in London Friday morning.