Crypto-first gaming operator Rollbit has signed a sponsorship deal with newly promoted English Premier League football club Southampton.
The Rollbit logo will appear on the front of Southampton FC’s men’s first-team shirts for the upcoming season, which begins on 17 August.
The partnership also gives Rollbit access to advertising opportunities on LED boards at Southampton’s St Mary’s Stadium.
Rollbit operates in the United Kingdom under a licence held by Grace Media, and outside the UK under Grace Media’s Gibraltar licence.
The UK Rollbit website offers online casino games but does not allow players to use cryptocurrency as a form of payment.
“Rollbit is delighted to announce its latest partnership with Southampton FC following on from their incredible win in the playoff final. We feel Southampton is the perfect club to embark on this journey with as we look to continue to expand our presence globally with one of the Premier League’s most respected teams,” said Sam Norman, head of partnerships at Rollbit.
“We believe in the vision of the club that embodies our commitment to innovation and excellence and look forward to cheering on with Saints fans everywhere in this exciting next chapter for Southampton.”
Greg Baker, chief revenue officer at Southampton FC, commented: “We’re pleased to welcome Rollbit, a leader in the online gaming space, into the Saints family as our official front-of-shirt partner.
“This partnership marks a dynamic fusion of technology and sport at an exciting time for the club as we embark on our journey back in the Premier League. Together, we look forward to creating unforgettable moments for our fans.”
Rollbit is also a sponsor of Italian Serie A giants Napoli and the esports team FaZe Clan.