Marketing news sponsored by SA Gaming

Ladbrokes Bingo has been named the UK's Online Bingo Site of the Year 2009 by online bingo portal in the seventh year of the award, beating off fierce competition from rivals Mecca Bingo, Wink Bingo and Tombola.

Italian remote gaming provider, Microgame S.p.A, has signed an agreement with online software provider RM Royal Media Ltd to integrate online rummy games into the People's Network, the biggest online player community in Italy with 1.4 million registered players.

Following the successful launch of in-running sports wagering via the PocketCasino mobile gaming device in Las Vegas last September, Cantor Gaming has now expanded its offering with the launch of casino style games on the rebranded mobile device, previously known as eDeck, at both The Venetian and The Palazzo casinos.

After a year of major regulatory change in Italy and the implementation of new legislation to expand regulated online gaming, bwin's Gioco Digitale has become the first gaming operator to launch real money online bingo.

Following the lead of other major European-facing online poker networks, the Microgaming Poker Network has now adopted the weighted contribution method of rake calculation which enables a fairer rake distribution by allocating rake between operators in proportion to the amount contributed to the raked pot, as opposed to the number of players in the hand.

Looking to benefit from the emerging Internet-connected TV platform, online betting exchange Betfair has launched the first betting application for TV's running the Yahoo! TV Widget Engine, an applications platform which allows users to interact with Internet content and services that compliment and enhance the traditional TV viewing experience.

Online poker room PokerStars has smashed its own Guinness World Record for the largest ever online poker tournament when 149,196 players took part in a tournament arranged on December 27th, more than double the previous record of 65,000 players set last July.

Aiming to deliver an unrivalled betting-focussed programme to both customers and bookmakers, a new dedicated sports betting Internet TV service, The Betting Channel, has been launched with support from Satellite Information Services (SIS), the news and sports coverage provider part-owned by UK bookmakers Ladbrokes, William Hill and the Tote.