bwin has launched a new interactive TV broadcasting system called Sheeva which fuses live video with social media platforms and instant messaging systems while simultaneously integrating real-time data from bwin's extensive online gaming line-up.

Online bingo operator tombola has become the latest online gambling operator to join the ranks of Premiership football sponsors with the signing of a two-year agreement to become the official shirt sponsor of Sunderland AFC for the start of the 2010/11 season.

Online skill gaming site, a subsidiary of DIRECTV and Sony Pictures Entertainment's GSN, has released a new skill-based version of PopCap Games' acclaimed strategy puzzler Plants vs. Zombies, with players competing online for real cash prizes.

In an effort to increase its exposure in the lucrative French sports betting market, online betting provider France Pari has signed a three-year sponsorship agreement with French Top14 professional rugby union club Toulonnais.

Intralot Italia said Thursday that it has signed a sponsorship deal with the Italian National Olympic Committee, allowing the company to offer fixed odds sports betting at events in Rome's famous Stadio Olimpico, home of Serie A football clubs A.S Roma and S.S Lazio.

French poker fans will soon be able to enjoy 24-hour a day French-language poker programming as The Poker Channel France prepares for launch, while advertisers gain a targeted new medium to reach a broad base of potential customers.

Italy's Juventus football club has signed a two year agreement with Betclick UK Ltd. which will see the online gaming operator's logo appear on Juventus' first team jerseys as official sponsor, beginning July 1st of this year. operator Gaming VC has transferred its gaming operation to GTECH G2's updated Gaming Management System (GMS), providing players with single wallet access to all gaming and betting products while at the same time enabling Gaming VC to better understand its customers.

Having already established a significant presence in the Italian market with the successful network, Playtech has announced the launch of its Italian online bingo network in real money mode, fully compliant with the requirements of Italian regulator AAMS.

Unibet is to offer customers additional live streaming sports content through its website, including coverage of Spain's La Liga, following an agreement with the Sportsman Media Group.

In-play sports betting specialist has signed a deal to sponsor segments of the new dedicated sports betting Internet TV service, The Betting Channel, contributing odds for sports events and speciality markets on the show every Friday.

GIQ Magazine Digital Edition