Marketing news sponsored by SA Gaming

Ahead of the imminent liberalisation of the French online gaming market, betting provider PMU has entered into a sponsorship agreement with media group RMC that will see new horse racing and sports related programming broadcast daily on RMC Radio from this week.

The UK Advertising Standards Authority has banned two online ads for Prime Scratchcards which were both found to be irresponsible for implying that gambling offered a solution to financial concerns. Despite the ads being viewed online at popular youth-orientated sites such as MSN, Yahoo! and Facebook, with more than 1 billion views on Yahoo! alone, no complaints were directly received by any of the companies.

Sky Betting and Gaming, the gaming division of British Sky Broadcasting (BSkyB), has selected iovation, the company which pioneered the use of device reputation to prevent online fraud and abuse, in order to minimise charge-backs and maintain compliance across its portfolio of online gaming sites including Sky Bet, Sky Poker, Sky Vegas and Sky Bingo.

The UK Advertising Standards Authority has banned a second advertisement by Bet365 in just four months following a complaint against a TV ad for the online gambling operator, which encouraged viewers to place successive bets on the condition that if they won they could place a further bet for free.

Online scratch cards provider NeoGames has announced the launch of a new mobile gaming platform which will initially offer ten of the company's most popular online scratch card games to customers of NeoGames' white-label and B2B partners including the likes of Betsson and bet365.

Swedish mobile gaming developer Mobenga has been awarded a contract to provide a mobile sportsbook to BetClic, the online sports betting company owned by France's Mangas Gaming Group, enabling all of BetClic's online sportsbook features to be made available to mobile users.

Targeting popular smart phone devices such as Apple's iPhone, online gaming software supplier Iforium has announced the launch of its new mobile sportsbook solution, which integrates directly into Iforium's Wagerflex sportsbook and common wallet platform.

After a successful five-year partnership, Sportingbet has renewed its licensing agreements with GTECH G2 for a further three years, adding G2's newly launched bingo software to its current products from G2 which include sports betting, casino and poker.

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Having recently implemented a WAP mobile billing solution for Eastern European markets, mobile gambling solutions provider Spin3 has announced that RocketSpin will launch a new mobile casino using the company's GameWire suite of interactive real money casino games.

Following the launch of the Parlay Games Services (PGS) platform in the last quarter of 2009, interactive bingo software provider Parlay Entertainment Inc. has announced that a further 14 gaming brands have now signed up for the managed service, in addition to the ten brands already on the network.