Marketing news sponsored by SA Gaming

PartyGaming plc, owner of Cashcade Limited, has chosen Alderney based Virtue Fusion as its online bingo platform provider as it takes the FoxyBingo brand into the Swedish market, increasing the likelihood of a full switch from current platform provider 888 to Virtue Fusion once current contracts expire in 2012.

Continuing to invest in UK sports, in-play sports betting specialist has signed a one-year partnership deal to become the official betting partner of rugby league football club Wigan Warriors, under which 188BET's logo will also be displayed on the club's home and away shirt sleeves for the 2010 season.

City Index, the UK's leading retail derivatives provider, has launched a new product designed specifically to day traders, Day Trades, which will provide reduced margins and lower spreads compared to standard City Index Equities spread betting products.

Sportingbet has been named as the official shirt sponsor of the Brisbane Broncos, one of Australia's most popular National Rugby League (NRL) teams, becoming the first and so far only wagering operator to have a shirt sponsorship in the NRL after rules regarding the sponsorship of Australian rugby league teams were relaxed at the beginning of last year.

Blueburra Limited, an online bingo services provider set up by UK bingo portal, has signed a commercial bingo agreement with Sweden's NYX Interactive to launch a new branded online bingo platform during the first quarter of 2010.

Capitalising on the huge fan base of one of the most popular film franchises in recent history, online gaming software provider Microgaming has signed an exclusive multi-year licensing agreement with Warner Bros. Digital Distribution to create a series of branded online video slot games based on the popular movie trilogy, The Lord of the Rings.

Unveiling its latest cross-platform solution, gaming software provider Playtech has announced the launch of its new playing platform for mobile gaming, which allows users of smartphones such as the iPhone and Android handhelds to play online casino games without the need to download.

Further expanding its new Parlay Games Services (PGS) platform, Canada's Parlay Entertainment Inc has announced a new tri-party partnership with audio-visual content specialist Atacmedia and Alderney-licensed Beast Gaming, under which the company will launch 'Live Presenter Bingo' services on its PGS network.

Ahead of the imminent liberalisation of the French online gaming market, betting provider PMU has entered into a sponsorship agreement with media group RMC that will see new horse racing and sports related programming broadcast daily on RMC Radio from this week.

Creating one of the largest markets for jackpot games, thirty-three states across the U.S have officially begun the cross-selling of Powerball and Mega Millions games, following one of the largest lottery agreements in U.S history.

The UK Advertising Standards Authority has banned two online ads for Prime Scratchcards which were both found to be irresponsible for implying that gambling offered a solution to financial concerns. Despite the ads being viewed online at popular youth-orientated sites such as MSN, Yahoo! and Facebook, with more than 1 billion views on Yahoo! alone, no complaints were directly received by any of the companies.

GIQ Magazine Digital Edition