With plans to have a larger presence at major poker events during 2010 after being forced to cancel this year's Aruba Poker Classic earlier this week, UltimateBet has been confirmed as a major sponsor of the inaugural Four Aces Poker Pro Canada Classic next month in Montreal.

Cellectivity has announced the launch of a web-based version of its successful mobile sports betting service Bet2Go, allowing customers to compare prices and place bets online across a range of the UK's leading bookmakers including the likes of Ladbrokes, Sportingbet and Paddy Power.

In an effort to provide better trading tools to help clients with their CFD and forex trading, IG Markets has launched an upgrade to its advanced charting package that provides clients access to an array of new professional-grade charting tools and enhanced CFD and forex trading functionality.

Gibraltar-based bookmaker Victor Chandler has signed a two-year extension to continue as the official sponsor of Football League Championship side Nottingham Forest FC, following a successful first season as the club's sponsor.

Continuing its network strategy to attract and protect recreational players, online gaming software provider Microgaming has announced the launch of its new 1Click Poker client via UK bookmaker Ladbrokes on the Microgaming Poker Network.

Continuing to build on its position as a world-leader for CFD trading and financial spread betting, IG Markets has announced that its Smart Order Routing technology will now be extended to incorporate liquidity from BATS Europe, operator of an innovative European Multilateral Trading Facility (MTF).

Ahead of the start of the prestigious Cheltenham Festival later this month, Boylesports has signed a deal to sponsor segments of the new dedicated sports betting Internet TV service, The Betting Channel, under which the Irish independent bookmaker will contribute odds, markets and guests every Tuesday, while benefiting from branding on the show.

In a bid to increase player protection and give players a greater insight to their gaming behaviour, La Française des Jeux has introduced the Playscan software developed by Svenska Spel to its gaming and betting sites Fdjeux.com and ParionsWeb.fr.

The UK Advertising Standards Authority has upheld a complaint against a television commercial by online gaming operator GameAccount which it said misleadingly implied that the service offered greater rewards compared to traditional casinos.

Harrah's Interactive Entertainment announced Monday the official launch of its Caesars brand into the UK online bingo market in cooperation with Gamesys, owner of Jackpotjoy.

British commercial television broadcaster ITV has announced a new broadcast and online partnership for 2010 with UK bookmaker William Hill, under which viewers of sport on ITV and online at ITV.com will be able to benefit from exclusive sports betting offers, including in-play betting through a bespoke promotional site.