Scientific Games expands into eSports with GameScorekeeper deal

New York-listed supplier Scientific Games is expanding into the eSports market through a new partnership with Danish eSports data provider GameScorekeeper.

The new deal will see GameScorekeeper supply Scientific Games with automated historical and live match data from the most popular eSports games such as Counter-Strike: Global Offensive (CS:GO), League of Legends (LoL) and Dota2.

Scientific Games will use the data in its sportsbook software and sports pricing offerings, including a newly developed Esports Scoreboard product, which provides an overview of in-game events such as the number of headshots, round winners, or number of kills by specific players.

“eSports are growing in popularity by the day,” said Scientific Games senior vice president of sportsbook for digital Keith O’Loughlin. “We’re thrilled to partner with GameScorekeeper to provide our partners with reliable live match data for the esports that players and spectators love.

“In eSports, data is king, and both the players and audience require a streamlined feed of information in real time. Partnering with GameScorekeeper, we’ll be able to provide that world class experience.”

GameScorekeeper founder and CEO Felix Klastrup commented: “We are happy that there continues to be a high demand for our offer of accurate eSports data and that we can now count a highly respected operator such as Scientific Games among our clients.

“In a booming market like esports betting, it’s all about gaining a first-mover advantage and companies who invest in quality data gain exactly such an advantage.”

Shares in Scientific Games Corporation (NSQ:SGMS) closed down 1.50 per cent at $27.65 per share in New York Monday.