Login/Register

IGT, social gaming and the $500m gamble

19th January 2012 11:10 am GMT

$500m?! Let’s write it down in long-hand: five hundred million dollars. No, half-a-billion dollars. Phew, no matter how you write it, it’s still a helluva lot of money.

Late Friday, IGT CEO Patti Hart confirmed she had splurged half-a-billion dollars on facebook app developer Double Down Interactive (DDI). That’s about $400m more than it spent on Entraction. It’s two 888s, a quarter of bwin.party...it’s a lot of money for a company that, depending on the source, [...]

Continue reading

Subscribe for full access to Gaming Intelligence including premium news content, feature articles, news archive, company profiles and more. Includes subscription to the print edition of GIQ magazine and postage.

Subscribe

Already a subscriber or registered user? Login