Rank Interactive has secured an extension to its partnership with FremantleMedia UK and Syco Entertainment for promotional and product rights for games based on popular UK talent show The X Factor.
Through its MeccaBingo.com brand, Rank has been the official gaming partner of The X Factor since December 2011, enjoying exclusivity of The X Factor Bingo game for the last three years.
The latest extension includes provisions for additional desktop, mobile and tablet games which are due [...]