Sky Betting and Gaming, the online gaming arm of UK broadcaster BSkyB, has agreed a five-year deal to become the title sponsor of the English Football League.
The agreement begins from the start of the 2013-14 Football League season in August, and covers the three English football leagues below the country’s top division, the Barclays Premier League.
The operator replaces energy and gas supplier npower as the league’s main sponsor.
Under the terms of the sponsorship [...]
