London-listed iGaming marketing firm XLMedia has launched a new proprietary content management system which it said will enable improved day-to-day maintenance of the company's network of specialist content websites.
XLMedia said that the development of Palcon is in line with its strategy to invest in technology in order to “continuously improve customer experience, drive operational efficiencies, and maintain leadership in the sector.”
The content management system will enhance productivity and efficiency for XLMedia in Content and Search, [...]