Premier League football club Norwich City has signed a deal which sees Isle of Man-licensed online gaming operator SBOBet become the club’s official Asian betting partner.
The deal comes just days after SBOBet sealed a similar partnership with rival Premier League side Swansea City, and is designed to “help lift the profile of Norwich in the Asia region,” according to the operator’s executive director Bill Mummery.
“We are delighted to enter into this strategic relationship with [...]