Gaming Innovation Group (GIG) has entered into an agreement to acquire sports betting technology supplier OddsModel, in what it described as a “milestone” in its ambition to offer a leading sportsbook.
OddsModel develops software used for automated and manual pricing of global betting markets. It produces data used to generate real-time pricing of pre-match and in-play sports events through the use of quantitative methods and proprietary analytical models, which complement solutions provided by third-party odds providers.
“We've been [...]
