The UK’s Advertising Standards Authority (ASA) has ruled that a tweet published by an affiliate of Betclic Everest Group subsidiary bet-at-home.com had breached advertising rules for linking gambling to sexual success.
A tweet by bet-at-home.com affiliate BetPromotions4U stated in November of last year: “It’s your lucky day! [link] #betting #europaleague #liverpool #klopp” and featured a close-up photo of a woman pulling her trousers down.
Text on her underwear read “IF YOU CAN READ THIS IT’S YOUR LUCKY [...]
