Asian-facing iGaming operator Dafabet has expanded its partnership with leading Scottish football club Celtic FC to become the team’s shirt sponsor for the next four seasons.
The deal, described as the largest in Scottish football history, sees Dafabet’s logo appear on Celtic shirts from the 2016-17 season as a main club sponsor, having served as the team’s international betting partner from the 2015-16 season.
The agreement sees Dafabet replace Magners as Celtic’s shirt sponsor, with the Irish cider [...]