Asia-facing gaming operator 12BET has been unveiled as the official regional betting partner for Premier League football club Arsenal FC.
The long-term partnership will see the 12BET brand feature on pitch side advertising at all domestic fixtures played at the club’s 60,000 capacity Emirates Stadium.
The operator will also have access to first-team players to create content for promotional purposes.
“We are delighted to partner with 12BET, a company that has a long history of working in football,” [...]