Mobile-focused sports betting start-up Bookee is aiming to attract casual bettors with an app that allows users to place bets by swiping their smartphone screen.
Replicating the popular feature from dating apps, Bookee presents players with a selection of low-stake bets on a range of sports and events, with players swiping left to reject the bet or right to accept.
Bets are divided into different categories such as Strike it Lucky, which shows users longer-odds bets, or Game [...]