UK-based integrated marketing agency Home has won a £5m media buying and planning account to manage GVC’s Foxy brand re-launch in the UK next month.
It is part of a wider revamp of Foxy’s bingo and casino brands, which last week saw the operator outsource its affiliate marketing to ActiveWin Media.
Home will manage Foxy’s TV and video on-demand re-launch in the UK in March to drive brand and acquisition metrics, coinciding with a creative refresh of [...]
