French gaming operator Pari-Mutuel Urbain (PMU) has agreed a new partnership with French Ligue 1 champions Paris Saint-Germain (PSG) to boost its presence in the eSports market.
PMU will serve as the official partner of PSG's eSports team, sponsoring the team in competitions and providing statistical content to spectators and tournament organisers to enhance the experience for players and fans alike.
The move is designed to cement PMU's position in the eSports market and builds on the recent launch [...]