Harrah's Interactive Entertainment is increasing its online gaming offering in partnership with 888 subsidiary Dragonfish, launching a number of new products aimed at the UK and US markets.
Leveraging the strength of its World Series of Poker (WSOP) brand, Harrah's and Dragonfish are to launch a free-to-play WSOP online poker offering in the United States, providing a valuable customer acquisition channel ahead of any liberalisation of the market.
Although any regulation of the US online gaming market [...]
