UK and Irish bookmaker Paddy Power has extended its self-service betting terminal (SSBT) contract with Playtech BGT Sports (PBS) as the retail business looks to enhance betting experiences for its customers.
The extension of the multi-year contract will see Paddy Power increase the number of SSBTs it offers in its shops to meet customer demand, increase in-play betting options for customers, and drive incremental revenue growth.
Paddy Power's managing director of retail David Newton said that extending the [...]
