Kenya iGaming operator SportPesa has signed a record five-year shirt sponsorship deal with Premier League football club Everton.
The new multi-year partnership begins from next month and is the most lucrative in the club’s 140-year history. SportPesa will replace Thai beverage company Chang on the front of Everton’s playing shirts from next season.
The deal comes as SportPesa continues to expand its presence in Europe following its recent investment in a new European HQ on Liverpool’s waterfront [...]
