PokerStars' sports betting brand BetStars has partnered programmatic marketing specialist Fresh8 to target customers with personalised adverts.
Initially focused on the UK market, before being rolled out across Europe, Fresh8's technology will be used to deliver content targeted to a users' particular needs and interest.
It is powered by a proprietary intelligent ad tech platform, which connects content to related terms on a web page, then combines this with betting data and odds to offer customers bespoke [...]
