Digital marketing specialist Beehive is to deploy its marketing platform for Delasport, operator of the 18bet.com online betting and gaming brand.
Beehive's solution will allow Delasport to dynamically cluster players into groups based on various factors, then target them through an omni-channel campaign management engine.
This, the supplier says, can help the operator improve conversion and retention rates across all channels. It is supported by a series of new features, including player journey planner Beehive Canvas and the customer [...]
