Sweden’s state-owned gaming operator Svenska Spel has agreed a new multi-year sponsorship deal with the Swedish Olympic Committee.
The partnership runs until 31 December 2026 and is worth over SEK100m over the duration of the seven-year agreement.
The collaboration involves a targeted investment in Sveriges Olympiska Kommitté's (SOK) Top and Talent program, as well as a special Svenska Spel Team which includes select athletes from several different sports.
“Svenska Spel has for a long time been an important [...]
