London-listed digital performance marketing specialist XLMedia has acquired leading UK-facing online bingo affiliate WhichBingo.co.uk for an undisclosed amount.
Founded in 2000, WhichBingo is one of the leading online information portals and comparison sites for online bingo games in the UK.
The site also publishes the annual WhichBingo Report covering all aspects of the UK bingo market, and has recently expanded its product reach to include additional gambling content such as online casino games.
XLMedia said that the acquired [...]
