The UK Advertising Standards Authority (ASA) has banned a television ad for mobile betting operator Kwiff for misleading consumers with a simplified version of a football bet.
Seen last December, the TV ad stated: “Kwiff, the betting app where every time you place a bet, your odds might get Kwiffed. But how does kwiff work? You’re placing a bet with normal odds, and suddenly your odds might get supercharged … Like Adam from Clitheroe. He placed a bet [...]