Isle of Man-based lottery betting operator Annexio is rebranding its core customer-facing offering as LottoGo.com.
The company said the "exciting, energetic and fun" brand had been chosen as it looks to expand its reach and acquire new players in key markets. As a result the World Lottery Club brand will be replaced with LottoGo.
World Lottery Club had consistently grown since its launch six years ago, with Annexio noting that it is experiencing record growth in revenue [...]