French national lottery operator Française des Jeux (FDJ) has agreed a new multi-year partnership to serve as the NBA’s first official gaming partner in Europe.
The exclusive partnership will be promoted in more than 27,000 retail locations in France and on FDJ’s ParionsSport online gaming site, as well as via the the NBA’s digital assets including NBA.com, the NBA App and NBA France social media platforms.
“We are excited to partner with Française des Jeux, the market [...]
