Marketing solutions provider Fresh8 Gaming has been selected to deliver automated marketing technology to sports betting operator FanDuel.
Paddy Power Betfair-owned FanDuel has chosen Fresh8 to power it's advertising in New Jersey and beyond through a multi-state and multi-platform deal.
Fresh8 creates and delivers machine optimised marketing assets from wagering and CRM data, which will be used by FanDuel to optimize its advertising inventory across programmatic, social, display, and on the FanDuel site.
FanDuel will initially use the [...]
