Shares in digital performance marketing specialist XLMedia set a new 52-week low Tuesday after the company warned that its 2019 revenue would fall by US$30m following its strategic shift away from non-core media activities.
The company has decided to materially reduce certain parts of its Media activities with lower profit margins and unstable revenue, while increasing investment across its higher margin Publishing activities, with specific focus on growth opportunities in North America.
Its Media buying activity centres on creating and deploying self-funded [...]
