Control of trading – The key to global sportsbook success

Sam Hill, Business Development Director at Betgenius, outlines why control of trading is essential for those sportsbook brands harbouring multi-territorial ambitions. Anyone who attended ICE in London last month will surely have been struck by the monumental expansion of our industry on an international level. Suppliers from around the world were courting operators from every corner of the globe as emerging opportunities in newly regulated markets became the hot topic of the week. Looking around the sector [...]