In a novel way of increasing the company’s brand presence in the UK gaming market, online poker operator Full Tilt Poker has signed a sponsorship deal with former Olympic gold medal boxer Audley Harrison ahead of his World Heavyweight title fight with David Haye next month.
Harrison will represent the online poker site at a number of high profile live tournaments and online, while Full Tilt Poker branding will be prominent on the 38 year-old when [...]