Using localised content and data to drive growth

Design Works Gaming (DWG) UK chief executive officer Andy Harris discusses the importance of localised content and how using data can drive growth in new markets. Our industry is almost certainly facing some of its toughest challenges since its inception. A fragmented and unforgiving regulatory landscape, increasing tax pressures and unparalleled levels of competition in many markets represent some of the greatest of those challenges. Relentless operator growth that has been commonplace for years can no [...]