Stockholm-listed iGaming affiliate Better Collective has completed the acquisition of UK-facing betting odds comparison site mybettingsites.co.uk.
The purchase price amounts to £2.2m, of which £1.5m will be paid in cash, together with Better Collective shares with an approximate market value of £350,000. The remaining £350,000 will be paid in 2020 and 2021, subject to certain agreed performance criteria.
Having established a UK office at the start of the year, Better Collective said that the site will strengthen [...]
