Malta-based software provider Fast Track has secured its first partnership in Africa to provide its customer relationship management (CRM) solution to operator Parimatch Africa.
Fast Track will supply a bespoke solution for the operator's online launch, which will tie individual ‘moments’ into a player’s unique lifecycle and allow Parimatch to coordinate all aspects of player engagement from one place using real-time data.
“We have big plans over the next few months,” said Parimatch Africa chief executive Lasha Gogiberidze. “With Africa [...]
