British bookmaker Ladbrokes has announced the appointed of former William Hill chief operating officer Jim Mullen as director of Digital, as the company begins its overhaul of online gaming operations together with technology and services provider Playtech.

The appoint of Mullen from chief rival William Hill, which recently bought-out Playtech’s stake in the William Hill Online joint venture, coincides with the opening of Ladbrokes Israel, a new wholly-owned ecommerce and digital marketing services operation based in Tel Aviv.

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