UK bookmaker Ladbrokes has confirmed that Stephen Vowles has decided to step down from his role as customer experience director following the restructuring of the company's marketing functions.

Vowles has been with the company since 2010 and was appointed customer experience director in June 2011 as part of Ladbrokes' reorganisation of its senior management team following the arrival of Richard Glynn as CEO.

He will now step down from the role at the end of summer after Ladbrokes completed a restructure of its marketing functions.

Ladbrokes said that the restructure is taking place to ensure that the business can fully leverage the resources of Ladbrokes Israel, its new wholly owned ecommerce and digital marketing services operation based in Tel Aviv.

"Stephen has made a key contribution to the business since arriving in late 2010 and will play an important role in ensuring the business has the right marketing model to fully leverage the expertise we have in setting up Ladbrokes Israel," said Glynn. "We are grateful for all he has done in his time with the business and I wish him every success in his future endeavours."

Vowles added: "I have enjoyed my time at Ladbrokes and am proud of what we have achieved. The creation of Ladbrokes Israel is a great opportunity to turbo charge growth in this important area and in refocusing the marketing function to ensure its success, it feels like a natural time to move on."

Shares in Ladbrokes plc (Co. Data) (LSE:LAD) are currently trading at 209.70 pence per share in London this morning.