Paddy Power's head of iGaming Isaac Ward has left the company to take on the role of commercial director at the William Hill-owned Australian bookmaker Tom Waterhouse.

Ward, who relocates to his native Australia for the job, begins the role in January next year and is currently on gardening leave following his departure from Paddy Power, where he has worked for the past three years.

He joined the operator in August 2010 as games P&L manager, before taking on the head of iGaming role in the company reshuffle that followed former chief operating officer Breon Corcoran’s departure to Betfair.

Prior to joining Paddy Power, he spent just under three years at Sportingbet, joining in 2007 as head of casino and games, before moving to head of acquisition.

Commenting on his new role Ward described Tom Waterhouse as “one of the fastest growing sports betting businesses in Australia - the fastest if looking at customer growth,” adding that it was “a great opportunity to work with Tom and the team.”

Following months of press speculation, the AUD$110m (€74.7m) deal was confirmed in August this year, with the business’ rapid growth described as offering its parent company William Hill a complimentary customer base alongside the proven platform acquired through Sportingbet Australia.

William Hill will also gain access to exclusive media deals with Channel 9 (NRL) and Channel 7 (Racing and AFL) through the acquisition, while the brand will be retained, despite speculation that the operator’s Sportingbet and Centrebet offerings were to be rebranded in order to develop a more coherent marketing strategy.