UK bookmaker William Hill has opened a “centre of excellence” in London’s Shoreditch district, focusing on technological innovation and further developing the company’s mobile product offering.

The office will host 40 staff, and is designed to complement William Hill’s online operations in Leeds, London, Gibraltar, Tel Aviv, Sydney and Las Vegas, with the operator becoming the first FTSE 100 company to establish a base in the UK’s technology development hub in East London, known as the Silicon Roundabout.

William Hill Online managing director Andrew Lee described the opening of the technology centre as “a hugely significant step in the history of William Hill.”

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