Italian gaming and lottery supplier GTECH has reorganized its management team in the Americas in a bid to to better serve customer demand for an integrated offering across gaming channels.

GTECH said that the new management team, which reports to GTECH Americas president and CEO Jaymin Patel, reflects the company’s “customer first” objectives by anticipating opportunities to help customers build their player bases due to rapid changes in the Americas gaming landscape.

These changes include the growth of regulated interactive gaming, accelerating use of mobile technology, and the convergence between land-based and interactive gaming technologies.

The reorganized Americas management team includes Alan Eland, Jay Gendron, Victor Duarte, Matteo Monteverdi and Connie Laverty O’Connor.

Eland is senior vice president and chief operating officer, North America, but will retire from the role on January 1st 2015, after nearly three decades with the company. For the remainder of this year, he will manage GTECH’s relationships with the California Lottery, Texas Lottery and oversee a portfolio of Canadian jurisdictions and Western Region states. Eland will also continue to manage GTECH’s printing and client services operations.

Gendron will serve as SVP, United States, bringing his 20 years of experience managing GTECH’s lottery and gaming sales and operational activities across 13 states into the US Eastern region. He will be responsible for preparing US customers for the next phase in the lottery industry’s evolution as technology and gaming channels converge.

Duarte will serve as SVP, North American Commercial Gaming, in addition to his current role as SVP of Gaming and Content. He will be responsible for leading sales activities with GTECH’s commercial and tribal casino customers in North America.

As SVP of Americas Interactive, in addition to his current role as SVP of iGaming, Monteverdi will work with Americas gaming customers to leverage the latest technological and regulatory developments to build a foundation of sustainable and effective interactive gaming programs.

Finally, O’Connor will serve as SVO and chief customer officer, where she will continue to be a liaison with GTECH customers, dedicated to helping deliver their business plans and execution strategies. During the next several months, she will transition from the role of interim CEO of GTECH Indiana and focus on significant customer and industry initiatives, and multi-jurisdictional opportunities.

“As the gaming, technological, and regulatory landscape continues to evolve in the Americas, GTECH has assembled a team of experienced leaders to help our customers successfully take their critical next steps in this evolution,” said GTECH Americas president and CEO Jaymin Patel. “This new management structure will ensure that our customers are armed with the knowledge and innovation they need to build sustainable operations and responsibly grow revenues.”

GTECH has also created a new lottery managemnt services structure to leverage the company’s operational expertise and best practices drawn from its experience as a private manager/outsourced operator in Illinois, Indiana, and New Jersey.

Marco Tasso, SVP, Lottery Management Services, will lead this new team and will have overall responsibility for all lottery management services contracts in North America.

The new structure also includes Scott Howarth as VP, Tim Simonson as CEO of Northstar Lottery Group, Colin Hadden as VP and general manager of GTECH Indiana, and Russ Knapp as VP and general manager of Northstar New Jersey.