Sports broadcaster and data provider Satellite Information Services (SIS) has hired Betfair's partner manager Rachel Coulson as its new head of business data, as it looks to develop its digital product portfolio.

In her new role Coulson will take ownership of all data across the company, developing a stronger understanding of the company’s delivery supply chain and working alongside SIS’ commercial and product executives to develop new data-related product sets.

Coulson will work across a number of business areas, including the new business growth initiative, IT, SIS’ infocentres, and alongside the product and production teams to develop these solutions.

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