International Game Technology (IGT) has appointed former Amazon Payments vice president Will Daugherty as general manager of its social casino business DoubleDown Interactive.

In his new role Daugherty will be responsible for the day-to-day management of DoubleDown, looking to grow revenue and the product’s player base. He has also been tasked with overseeing DoubleDown’s expansion into new markets and onto new distribution platforms.

Daugherty left ecommerce giant Amazon’s payment division in October 2013 after just over two years with the business, having joined from online travel website Expedia. He spent more than six years at Expedia, serving as president of destination services and Expedia Local Expert, launching operations in a number of new territories.

He also previously held executive roles with telecommunications giant AT&T Wireless and management consultancy McKinsey & Company.

IGT chief executive Patti Hart said she was excited to have appointed Daugherty to the DoubleDown team.

“Will's expertise enhances our leadership and business management capabilities,” Hart explained. “Having a seasoned executive with a strong background in e-commerce and mobile will add valuable experience as we take DoubleDown to the next level.”

Daugherty said he was thrilled to join “an exciting business at the intersection of technology and entertainment.”

“I look forward to helping DoubleDown continue to grow by innovating and delivering exceptional customer experiences,” he added.

Daugherty joins at a time when IGT has made major changes to DoubleDown’s management team. Executive vice president of emerging business Robert Melendres announced that he was to depart in November last year to be replaced by chief financial officer John Vandemore.

Melendres’ departure was followed by that of DoubleDown founders Greg Enell and Cooper DuBois, who left the business in January, just over two years after the company was acquired by IGT in a deal worth up to $500m.

In February former Zynga studio manager Jim Veevaert was hired as vice president of games.