UK-listed gaming operator Betfair has appointed Kip Levin as the chief executive of its US business, comprising the TV racing network TVG and the company’s New Jersey-based iGaming business.

Levin will take responsibility for leading and managing all aspects of the operator’s US business operations, including the development and execution of strategies for the region, and will report directly to Betfair Group CEO Breon Corcoran.

He joins from Live Nation Entertainment, the entertainment venue operator formed from the merger of Live Nation and Ticketmaster, where he has worked for the past twelve years. Most recently he served as executive vice president of Ticketmaster’s ecommerce business, having previously worked as the company’s senior vice president of product.

In his past role, Levin took charge of the strategy and day-to-day operations of Ticketmaster’s ecommerce business, spearheading the company’s expansion into mobile sales and ticket reselling. Today the company is one of the top five ecommerce businesses in North America.

“We are pleased that Kip has joined Betfair to lead our US operations,” Corcoran commented on Levin’s appointment. “His expertise in ecommerce, multi-product strategy, mobile and large scale business operations is a great fit to Betfair’s US and global business strategy.”

Levin said he was thrilled to be joining the operator at what he called an exciting time for the US iGaming industry.

“I am passionate about building great products that fundamentally enhance consumer experiences,” he continued. “With the launch of BetfairCasino.com in New Jersey, the new HD upgrades at TVG, and a record-breaking day during the Kentucky Derby, Betfair US has great momentum, and is well positioned to be a market leader.”

“Together with the Betfair team, I'm looking forward to delivering the future of online gaming,” Levin added.

Shares in Betfair Group plc (Co.Data) (LSE:BET) have gained 0.79 per cent to 1,016.00 pence per share in London this morning.

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