US online gaming operator Ultimate Gaming has hired former 888 vice president Todd Kobrin as the company’s new chief marketing officer, replacing Joe Versaci in the role.

Kobrin has more than 18 years of online gaming and sports marketing experience, having most recently served as vice president of the US and Asia Pacific for 888.

In that role he was responsible for devising the marketing strategy for the launch of the company’s and sites in Nevada and New Jersey, as well as planning for launches in future jurisdictions.

He also served as a vice president for marketing in Europe and the Middle East, and worked for the operator’s emerging markets and sports business units. He joined 888 in 2005.

“I am honored to be part of the Ultimate Gaming team and excited to be back in my hometown of Vegas,” Kobrin said of his appointment. “I truly look forward to being part of a company that will ultimately become be one of the industry leaders.”

He replaces Joe Versaci, who had been serving as chief marketing and operations officer on a consultancy basis. Versaci left his position to become chief executive of a yet-to-be revealed venture.

Before joining Ultimate Gaming, he served as chief marketing officer of skill-based wagering platform business Virgin Gaming, having spent more than six years as marketing director of PokerStars.

Ultimate Gaming was the first operator to launch regulated online poker in Nevada, and partnered the Trump Taj Mahal casino to launch an offering in New Jersey.