US gaming and lottery supplier Scientific Games Corporation has appointed gaming industry veteran Deron Hunsberger to lead the North America sales team for the company’s WMS Gaming subsidiary.

As senior vice president, Hunsberger will lead sales, participation and leasing, sales support, and marketing for the WMS Gaming business throughout the US and Canada.

He will lead the WMS team's focus on developing the WMS sales and marketing strategies that meet the needs of gaming customers.

“Our goal as a business is to be the partner of choice for all our customers,” said Gavin Isaacs, president and CEO of Scientific Games. “I know Deron well, and his deep understanding of the gaming industry and his commitment to creating revenue opportunities for customers will bring us closer to that goal.

“We are thrilled to have him on board as he brings a new level of energy and excitement that will invigorate our sales initiatives to help our customers keep their players in the game.”

Hunsberger has more than twenty years of sales and marketing experience in the gaming industry, having served as SVP of sales, Americas at SHFL entertainment, (now Bally Technologies) from 2011 to July 2014. He had joined the company as vice president of sales and marketing, North America in 2010.

Prior to that, Hunsberger served as senior national manager of gaming operations at Aristocrat Technologies between 2008 and 2010. Before joining Aristocrat, he served as director of North American sales at Konami Gaming, and held progressively responsible positions as an account executive in the gaming industry.

“Scientific Games offers immense opportunity for success and continuous improvement, and I am delighted to join the company,” said Hunsberger, following his appointment. “At the end of the day, success is driven by quality products and content; WMS Gaming has an impressive product portfolio that consistently generates revenue, and we plan to maximize that value for our customers, players, and the company.

“With a treasury of world-class products across multiple gaming platforms, a commitment to customer service and a clear vision of the future, we stand ready to help our customers keep players in the game. I'm excited to join such a passionate team.”

Shares in Scientific Games Corporation (Co. Data) (NASDAQ:SGMS) closed at $9.93 per share in New York Wednesday.