Australian gaming technology supplier Aristocrat Leisure has appointed IBM veteran Maureen Sweeny as the company’s new chief commercial officer.

Sweeny will assume the role on September 22nd, leading the supplier’s Class III sales and marketing efforts worldwide.

Aristocrat chief executive Jamie Odell commented that Sweeny’s first-class operational and commercial skills would help Aristocrat deliver a step-change in its customer-facing functions, helping to ensure customers receive the maximum benefit from its Class III product portfolio.

“Maureen's appointment will deliver better consistency and focus on our front-end capability, and improved service across our global Class III businesses,” Odell continued. “I am delighted to welcome Maureen to the team.”

Sweeny joins from IBM, where she has spent more than thirty years in a number of roles, joining as a general manager in 1984. Most recently she served as the company’s general manager for the financial services sector.

“It's a privilege for me to lead Aristocrat's Class III sales and marketing globally at this exciting time,” Sweeny said. “The business' investments in industry-leading creative talent and technology have delivered compelling Class III game and system product portfolios across our major markets, most notably here in the US.”

“I will be working closely with our team to translate the world's best Class III portfolios into more performance and greater success for our customers,” she added. “I look forward to meeting as many of our valued customers as possible over the coming weeks and, of course, at G2E 2014.”

Shares in Aristocrat Leisure Ltd (Co. Data) (ASX:ALL) closed in Sydney Friday up 0.35 per cent at AUD$5.73 per share, having set a new 52-week high on Thursday of $5.82 per share.

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