Gibraltar-based gaming operator BetVictor has appointed former bwin.party chief commercial officer Andreas Meinrad as its new chief executive, replacing Michael Carlton in the role.

Meinrad will take charge of BetVictor on February 1st of next year, having left bwin.party over the summer.

He spent more than six years with the operator, holding a number of key roles including chief marketing officer, before taking on his most recent position as CCO.

As a member of the company’s management team, he played an important role in the merger and integration of the bwin and PartyGaming businesses with overall commercial responsibility for the group. In that role, he took charge of the product, marketing and customer service teams.

Before joining bwin in 2008, he worked in the retail, digital games and fast-moving consumer goods sectors, working for international brands such as Nike, Red Bull and clothing retailer Value Retail.

Commenting on his appointment, Meinrad said he was extremely excited to be joining BetVictor.

“It is a great brand with a very good reputation among its users and with a fantastic opportunity for growth in the future given the investment and strategic vision of the owner,” he explained. “I am sure that my experience in the sector as well as outside of the industry, coupled with my passion for sports and betting, will help us fulfil the untapped potential of the business.”

Meinrad replaces Michael Carlton, who left the operator after more than a decade, along with chairman and founder Victor Chandler in May this year.

The pair departed after the company’s founding shareholder Michael Tabor took full ownership of the business following a restructuring of its holding company.

“Since acquiring BetVictor in May, we have been looking for a world class executive to lead the business,” Tabor said. “Andreas is an outstanding operator with a proven track record of success who will bring a wealth of global brand experience to BetVictor.”

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