Sports broadcaster and data provider Satellite Information Services (SIS) has added to its management team with the appointments of Paul Rees as head of marketing and Gordon Bissett as greyhound operations manager.

Bissett joins SIS from Ladbrokes where he has served for 35 years, most recently in charge of the bookmaker’s greyhound stadia. His appointment follows SIS’ decision to bring in Gary Baiden as greyhound executive.

Bissett is well known throughout the industry, and was given the Greyhound Writers’ Association award in 1998. While at Ladbrokes he oversaw a range of initiatives and had a wide set of responsibilities at the bookmaker’s two tracks, Crayford and Monmore.

“SIS has great commitment to greyhound racing and the greyhound product, and it's going to be interesting to see how we can develop the service,” said Bissett. “Having been at Nottingham for the BAGS/SIS Track Championship gala, everyone was buzzing about the occasion and the climax, and it will be good to see how we can further progress the idea next year.”

SIS said that Bissett had also built up a knowledge of the greyhound market worldwide and would be able to assist the company in broadening its reach. Towcester's eight-dog races are seen as a key selling point in that regard.

George Irvine, managing director of SIS Betting, said: “We're pleased to welcome Gordon to the team. His knowledge of the sport is exceptional and we all see greyhound racing as developing further.”

Late last month, SIS also brought in Paul Rees as head of marketing for the SIS Betting division. The new role has been created to focus on SIS Betting's understanding of customer and consumer needs as the world embraces digital technology, as well as clearly communicating what SIS has to offer.

Rees said: “It's an exciting time to join the business, with the company’s push into the digital age well underway. SIS Betting is currently building on the core product of data and pictures for betting shops by developing new products to meet the growing demand for digital products and services.

“There's an opportunity to further develop our marketing capability to clearly communicate our new products and services, and ensure that we are listening to customers and consumers so that we continue to develop and deliver a compelling offer.”

Rees has previous experience in marketing and brand management in food retail and manufacturing, and most recently worked with Argos to help develop its Own Brands portfolio.

At SIS Betting, he will work to develop marketing strategy and to support the launch of new initiatives. A key responsibility is to ensure SIS's portfolio of products and services has clear propositions and identities.

Paul Witten, commercial director of SIS Betting, added: “Paul has huge experience and marketing know-how, so we're looking forward to his input as the company moves into the digital world.”

Related

GIQ Magazine Digital Edition